Why You Need AI to Make Social Media Ads in 2025 (Or Get Left Behind)
96% of marketers now use AI for social media. Learn why AI-powered video ads are no longer optional and how to start creating them today.

Here's a number that might shock you: 96% of social media professionals now use AI.
That's not a typo. Almost everyone making content for social media is using artificial intelligence to help them. And the 4% who aren't? They're struggling to keep up.
If you're still making ads the old way — spending hours on design, writing copy from scratch, editing videos frame by frame — you're working ten times harder than your competitors.
This isn't about the future anymore. AI for social media ads is happening right now. And if you're not using it, you're already falling behind.
In this article, we'll show you exactly why AI has become essential for social media advertising, what's changed in 2025, and how you can start using AI to create better ads in minutes instead of hours.
Let's break it down.
The Big Shift: AI Is No Longer Optional
Remember when AI felt like science fiction? That was just a few years ago.
Now look at these numbers:
- 96% of social media professionals use AI for their work
- 79% of creators say AI helps them produce more content faster
- 82% of marketers using AI see measurable improvements in results
- 83% say AI helps them create much more content than before
- Only 3.6% of social media managers don't use AI at all
What does this tell us? AI isn't a fancy extra anymore. It's the new normal.
Think about it like smartphones. Ten years ago, having a smartphone was cool. Today, not having one makes life really hard. You can't use most apps. You can't check email on the go. You're disconnected.
AI for social media is the same. If you're not using it, you're disconnected from how the industry works now.
Why AI Matters for Social Media Ads
So why has everyone switched to AI? It comes down to three big reasons.
1. Speed
Social media moves fast. Really fast.
Trends pop up overnight. Algorithms change weekly. What worked last month might flop today.
To keep up, you need to create content quickly. AI lets you do that.
With AI tools, you can create a video ad in minutes instead of hours. You can test ten different versions instead of just one. You can post every day instead of once a week.
Speed wins on social media. AI gives you speed.
2. Cost
Making ads the traditional way is expensive.
Want a professional video? That's thousands of dollars for filming, editing, and production. Want good ad copy? That's hiring a copywriter. Want nice graphics? That's a designer.
Most small businesses and solo creators can't afford all that.
AI changes the game. Now you can create professional-looking video ads for a fraction of the cost — or even free. You don't need a film crew. You don't need expensive software. You just need an AI tool and a product photo.
3. Results
Here's the part that really matters: AI-powered ads actually work better.
Studies show that businesses using AI for social media see 15-25% higher engagement rates. That means more likes, more comments, more shares, and more sales.
Why? Because AI helps you:
- Test more ad variations to find winners
- Post more consistently (algorithms love that)
- Create content that matches what's trending
- Personalize ads for different audiences
When you can create more ads faster, you can test more ideas. When you test more ideas, you find what actually works. It's simple math.
The Rise of AI Video Ads
Let's talk specifically about video ads, because that's where AI is making the biggest impact.
Video is king on social media. Here's proof:
- TikTok is now one of the biggest platforms in the world — and it's all video
- Instagram Reels get more reach than regular posts
- YouTube Shorts compete directly with TikTok
- Even LinkedIn is pushing video content now
The platforms want video. The algorithms reward video. Users engage with video.
But here's the problem: video is the hardest type of content to make.
Writing a caption? Easy. Taking a photo? Pretty easy. Making a video? That used to require filming, editing, adding music, creating transitions, and hours of work.
Not anymore.
AI video ad generators have changed everything. Now you can:
- Turn a simple product photo into a video ad
- Add motion, scenes, and effects automatically
- Create videos in minutes, not hours
- Make dozens of variations to test
This is why AI video ads are exploding. They combine the power of video (which performs best) with the speed of AI (which saves you time).
What Happens If You Don't Use AI?
Let's be honest about what you're up against.
Your competitors are using AI. They're creating more content, faster, and for less money. They're testing more ideas and finding what works.
Meanwhile, if you're still doing everything manually:
- You're spending hours on tasks that take them minutes
- You're posting less often (and algorithms punish that)
- You're testing fewer ideas (so you find fewer winners)
- You're paying more for the same results
It's like showing up to a race on a bicycle while everyone else has motorcycles. You might be working harder, but they're going faster.
The gap is only getting wider. Every month, AI tools get better. Every month, more people adopt them. Every month, the standard rises.
The question isn't whether you should use AI. It's how quickly you can start.
How to Start Using AI for Social Media Ads
Ready to jump in? Here's the good news: getting started with AI is easier than you think.
Step 1: Pick One Tool to Start
Don't try to learn everything at once. Pick one AI tool and master it.
For video ads, we recommend starting with PromoMotions. Here's why:
- It's the simplest option available
- You just upload a photo and describe your product
- No learning curve, no complicated settings
- Perfect for beginners
Other tools have more features, but more features means more complexity. Start simple. You can always add more tools later.
Step 2: Create Your First Ad
With PromoMotions, your first ad takes about 5 minutes:
- Upload a product photo (even a phone photo works)
- Tell the AI what you're selling in one sentence
- Pick a style that matches your brand
- Download your video ad
That's it. You now have a professional video ad ready to post.
Step 3: Test and Learn
Post your ad. See how it performs. Then make another one.
The magic of AI is that you can create many versions quickly. Try different photos. Try different descriptions. Try different styles.
See what your audience responds to. Double down on what works. This is how the best marketers operate — they test constantly.
Step 4: Scale Up
Once you find what works, create more of it.
With AI, you can create 10 ads in the time it used to take to make one. Use that power. Build a library of content. Post consistently. Stay visible.
Consistency beats perfection on social media. AI helps you stay consistent.
Real Talk: AI Won't Replace Creativity
Here's something important to understand: AI is a tool, not a replacement for you.
AI can create videos, write copy, and generate images. But it can't:
- Understand your brand like you do
- Know your customers' deepest needs
- Come up with truly original ideas
- Add your personal touch
The best results come from combining AI speed with human creativity.
Use AI to handle the tedious stuff — the editing, the formatting, the production. That frees you up for the creative stuff — the strategy, the ideas, the connection with your audience.
Think of AI as your assistant, not your replacement. It does the heavy lifting so you can focus on what matters.
The Future Is Already Here
By the end of 2025, experts predict:
- AI will help marketers deliver up to 72 posts per week
- The AI social media market will grow to $12 billion by 2031
- 92% of brands will use AI for influencer and ad campaigns
- Video content created with AI will become the standard, not the exception
These aren't guesses. These are trends already in motion.
The businesses that adapt now will have a huge advantage. They'll have better systems, more experience with AI tools, and stronger results.
The businesses that wait will spend the next few years playing catch-up.
Which one do you want to be?
Getting Started with PromoMotions
If you're ready to start using AI for video ads, PromoMotions is the easiest place to begin.
Here's what makes it perfect for beginners:
- No editing skills needed — AI does everything
- No complex prompts — just describe your product in plain words
- No expensive equipment — a phone photo is enough
- No long learning curve — create your first ad in minutes
PromoMotions is built for real people who want results without the hassle. Small business owners. Online sellers. Creators. Restaurants. Anyone who needs video ads but doesn't have time to become a video editor.
The platform supports all major social media formats: TikTok, Instagram, YouTube, Facebook, and more. You can create short ads (5-15 seconds) or longer story-based ads (30-40 seconds).
And yes, there's a free trial so you can test it before committing.
👉 Join the PromoMotions waitlist
Frequently Asked Questions
Why is AI important for social media marketing? AI helps you create more content, faster, and cheaper. With 96% of professionals using AI, it's become essential to stay competitive.
Do I need technical skills to use AI for ads? No. Tools like PromoMotions are designed for complete beginners. If you can upload a photo and type a sentence, you can use AI.
Will AI make my ads look fake or robotic? Not with good tools. Modern AI creates natural-looking videos that blend into social feeds. The best AI ads don't look like AI ads.
How much does AI video ad creation cost? It varies. Some tools offer free trials. Paid plans typically range from $10-50/month — much cheaper than hiring agencies or editors.
Can AI really create better ads than humans? AI creates ads faster and lets you test more variations. The combination of AI speed and human creativity usually outperforms either alone.
What type of content performs best on social media? Video consistently outperforms images and text. That's why AI video ad generators have become so popular.
Is it too late to start using AI for my business? No, but don't wait longer. The gap between AI users and non-users is growing every month.
The Bottom Line
Let's recap what we've learned:
- 96% of social media professionals use AI — it's the new standard
- AI helps create more content, faster, and cheaper — giving users a huge advantage
- Video ads perform best — and AI makes video creation accessible to everyone
- The gap is widening — those without AI are falling further behind
- Getting started is easy — tools like PromoMotions require zero technical skills
Social media advertising has changed forever. AI isn't coming — it's already here.
The only question is: will you use it to your advantage, or watch others pass you by?
We know which choice makes sense.
👉 Start creating AI video ads with PromoMotions
Written by the PromoMotions Team
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